Web design is important and keeping your website content current and fresh is even more important. Luckily, today there are great tools that will help with both. In today’s world you and your staff need to have the ability to maintain your content and make updates. With great tools like WordPress and Joomla! this is very achievable with very little technical knowledge. These tools are extremely user-friendly and we can show you how to use them to keep your site current, fresh and relevant.
Here is a list of important concepts to keep in mind when constructing your website:
Content is King. If you haven’t heard this a million times already, be prepared to. It’s repeated so often because it’s true. You need to make sure that your website is conveying the message that you are trying to get across. You have to make sure your content is relevant and fresh. Nothing turns off a website visitor more than to arrive at your site to find material that is weeks, months or even years old.
Easy Navigation. Visitors must be able to find what they are looking for fairly quickly, and without getting frustrated. How many times have you started to click around on a website looking for something only to get frustrated and head back to Google to start your search over? This can be avoided my putting some thought into your navigation scheme.
Website Design. Yes, I know I said that content is King, but if content is King, navigation is the Queen, and the design is the Prince. Most visitors will make a decision as to whether our not to stay on your site in the first 4 seconds of bringing it up. That’s right, just FOUR seconds. If you do not have a current looking site that is inviting, they will be gone before you know it. This can only be accomplished with a nice, clean and professional design.
The ultimate goal is to tie all of these things together by having content that is relevant to the topic at hand, easily navigable, in a clean and professional design. These three factors will determine more about how many visits your sites get than all of the other things you can do combined.
