Having a good Internet strategy is today’s equivalent of television/radio/print media campaigns in the past. Company’s like Coca-Cola and McDonald’s built an empire on television and radio and even print ads by putting their brand, logo, jingle in front of as many eyes and ears as possible, as often as possible.
Today, those methods do not work as well as technology and human nature has greatly crippled their effectiveness. Television and radio ads are what I call “machine gun marketing”. You spray as many bullets as you can, and hope that some of them hit your target. And to make matters worse, today people use Tivo, or other DVRs in order to bypass television commercials, and many people are listening to iPods and satellite radio and not listening to radio commercials. And as far as print ads go, newspapers and magazines are being replaced by online equivalents every day. Many newspapers have stopped printing all together.
But, there is good news. The word of mouth is stronger than ever. Conversations are happening about products, people and places in a larger quantity than ever in our history. These conversations are happening on the Internet. They are happening on websites, blogs, social media networks and micro-blogs. They are happening via text, voice and even video. These conversations are already happening about your company, whether you are involved in them or not, so it makes sense to be involved in them!
In addition to a website describing your products and services, a great way to build a following, increase traffic, and ultimately increase sales is to have a blog. A blog allows you to maintain fresh, relevant content that your customers and potential customers will find useful. It allows you to publish articles about your products, services and experiences. It’s also a way to interact with your customers, allowing them to comment and provide feedback on your articles.
Another way to connect with your customers and potential customers is to send a periodical email newsletter. Email newsletters are a very popular way to keep potential customers informed about deals, products and services. They are inexpensive when compared to sending traditional regular mail campaigns. You’ll have full reporting, letting you know, who is opening your email, and who is clicking on the links. Having links in your email newsletter back to your website is also a great way to increase traffic to your website. We can help you develop a newsletter that you can send yourself, or for those that prefer to leave it to us, we can send it out for you.
We at Cyber Limelight can help you put together a strategy that will help you increase website traffic, but more importantly increase leads and sales! It all starts with having an online presence and getting found! Ask us how we can help you!
